Ayushmann Khurrana Named Brand Ambassador for FICCI Frames, Representing India’s Media and Entertainment Industry

Ayushmann Khurrana Named Brand Ambassador for FICCI Frames, Representing India’s Media and Entertainment Industry
Bollywood star Ayushmann Khurrana has been announced as the brand ambassador for the 25th edition of FICCI Frames, India’s leading global media and entertainment convention. This year’s milestone celebration highlights Khurrana as the face of India’s dynamic media and entertainment industry.

The silver jubilee edition of FICCI Frames adopts the theme “RISE: Redefining Innovation, Sustainability, and Excellence” to spotlight its transformative influence in fostering creativity, innovation, and sustainability within the industry.

"The silver jubilee edition of FICCI FRAMES is a celebration of 25 years of excellence and a tribute to the legacy we have built in shaping India’s Media & Entertainment industry. Ayushmann Khurrana, with his incredible journey of creativity, innovation, and connection with audiences, represents the very ethos of FICCI FRAMES. His association will elevate this milestone event and inspire future generations of storytellers and creators," said Kevin Vaz, Chair of the FICCI Media & Entertainment Committee and CEO, Entertainment, Jiostar.

Khurrana expressed his gratitude, saying, “It is a huge honor for me to be announced as the first Brand Ambassador for FICCI Frames in its silver jubilee year! As someone who arrived in Mumbai from Chandigarh with nothing but dreams in my eyes, I could never have imagined this incredible journey, one where my work has not only touched lives but also become a part of India's rich pop culture tapestry. In my new role, I am committed to working closely with the exceptional FICCI team to champion disruption, celebrate innovation, and highlight the excellence our industry consistently delivers.”

Held annually in Mumbai, FICCI Frames brings together policymakers, industry leaders, and creative professionals from across the globe. The event features keynote speeches, masterclasses, B2B meetings, policy roundtables, and the Best Animated FRAMES Awards (BAF). Additionally, it showcases cutting-edge technologies like artificial intelligence, virtual reality, digital content creation, and the metaverse alongside traditional media discussions.

Over the years, FICCI Frames has hosted prominent figures such as Hugh Jackman, James Murdoch, Charles H. Rivkin, Mukesh Ambani, Shahrukh Khan, and Amitabh Bachchan, among others. The event has been instrumental in addressing challenges, driving innovation, and shaping the entertainment landscape.

Previously chaired by the legendary Yash Chopra and co-chaired by Karan Johar, FICCI Frames is now led by Kevin Vaz, alongside co-chairs Sandhya Devanathan (VP & MD, Meta India) and Arjun Nohwar (GM, South Asia, Warner Bros. Discovery).

This year’s event promises a grand celebration, blending industry expertise, star power, and groundbreaking discussions. With Ayushmann Khurrana as its ambassador, the 25th anniversary sets the stage for a future driven by creativity, collaboration, and global relevance.