B Praak & Jaani Launch Kripa Records with Shreya Ghoshal’s ‘Aayiye Ram Ji’ Featuring Shriya Saran

B Praak & Jaani Launch Kripa Records with Shreya Ghoshal’s ‘Aayiye Ram Ji’ Featuring Shriya Saran
Renowned musical duo Jaani and B Praak have unveiled Kripa Records, a devotional music label dedicated to creating spiritually uplifting melodies. Derived from the Sanskrit word Kripa, meaning “grace,” the label aims to offer listeners a profound musical experience that fosters faith, peace, and introspection. With high production values and visuals on an unprecedented scale for devotional music, Kripa Records seeks to provide a contemporary take on spiritual sounds.

Distributed by Universal Music India, Kripa Records will collaborate with celebrated artists and composers to craft devotional music that blends traditional and modern elements, ensuring its appeal across generations.

Marking its debut, the label has released ‘Aayiye Ram Ji’, a soulful prayer dedicated to Lord Ram, sung by Shreya Ghoshal. With lyrics penned by Jaani and music composed by B Praak, the track encapsulates themes of hope, devotion, and divine justice, calling upon Lord Ram’s virtues of compassion and righteousness. Shreya Ghoshal’s evocative rendition, combined with B Praak’s heartfelt composition, creates a deeply immersive spiritual experience.

Accompanying the song is a visually stunning music video featuring Shriya Saran. Her performance brings the narrative to life, portraying a character overwhelmed by the injustices around her and seeking solace in divine grace. The video underscores the transformative power of faith, resonating with viewers on an emotional level.




Shreya Ghoshal expressed her gratitude, saying, “It’s always a blessing to lend my voice to a devotional song, and Shriya has brought it to life beautifully with her heartfelt performance in ‘Aayiye Ram Ji.’ Singing this track was a deeply emotional and sacred experience for me. B Praak and Jaani are exceptionally talented artists, and it’s always a pleasure to collaborate with them. I wish them the very best for this wonderful new initiative with Kripa Records.”

Shriya Saran shared her experience, stating, “Shooting for this song in such a serene and divine setting was truly a special experience. As I immersed myself in the story, I felt a deep connection with Lord Ram, making the entire journey incredibly spiritual. Enacting to Shreya’s mesmerizing voice made it even more magical. B Praak and Jaani are brilliant artists, and I believe that through Kripa Records, they will elevate devotional music to new heights.”

Discussing the vision behind Kripa Records, Jaani and B Praak remarked, “People are really connecting more with spirituality these days, and it feels like the right moment to introduce a devotional music label that resonates with all age groups. With Kripa Records, we aim to bring devotional music with a modern touch and larger-than-life visuals—something never explored in this genre before. We’re excited and hopeful for this journey ahead and believe this label has the potential to reach new heights, bringing spiritual music to every heart.”

Sanujeet Bhujabal, Managing Director – India & South Asia, Universal Music Group, emphasized the significance of this collaboration, stating, “Our partnership with Jaani has always been rooted in a shared passion for creating impactful music, and together, we’ve delivered some of the biggest hits under Desi Melodies. With Kripa Records, we’re embarking on a journey with Jaani and B Praak to redefine spiritual and devotional music through a fresh approach to visual storytelling. At Universal Music India, we believe in pushing boundaries, and this collaboration is a testament to our vision of offering diverse, meaningful, and emotionally resonant music to audiences everywhere.”

With Kripa Records, Jaani and B Praak embark on a heartfelt mission to create music that touches lives and inspires devotion. This initiative represents their way of giving back, using their artistry to spread grace and spirituality through melodies that resonate with the soul.