Ikinaki Breaks Through To Create A Shopper’s Networking Platform!

Posted on 19 Dec, 2018

Post by Elfa World - Team

Ikinaki Breaks Through To Create A Shopper’s Networking Platform!
In the current times of virtual reality, people rely heavily on social media for daily updates on all things in their own social circle and to be aware of what is happening around them. Ikinaki aims to tap into this very need through social shopper networking. Ikinaki, a name that is a unique and catchy concoction of fun syllables, sets its own standard while aiming to create a unique, fun, and catchy shopping experience for its users just like the name itself. 

Ikinaki was launched as a sampling platform, wherein customers logged on to choose  beauty products and beauty samples on their wish list. It was more of an experiment to gauge the choices and preferences of consumers in order to set up a bigger platform eventually to expand exponentially.

Ikinaki is a platform where users come to read honest reviews of various brands and products in skincare, health, fitness, and makeup, by peers and experts who share the platform with them. The changing mindset of the Indian consumer today, has them inclined towards learning about products through honest and real reviews by users with similar liking or mindset. 
Ikinaki aims to become a shopper’s networking platform where in every shopper logs on to discover the best products from the world of lifestyle. Active users on Ikinaki get great discounts, offers, trial goodies etc. from trending brands. To unlock more discounts trials and hampers users actively write more reviews, and also invite more people to join them on the app.
Malvika Khajuria, the Founder at Ikinaki talks about its relevance in today's time, "Men and Women in India are now looking to buy skincare and grooming products online, but choice evaluation is a time consuming exercise because of the inefficiencies involved. While the marketplaces offer plenty of options, Indian consumer is a discreet spender and wants maximum value for money." She further explains, "E-commerce sites list products, so it's easy to shop if you know exactly what to buy, but what about instances, where you are not sure which brand or variant is ideal for you? Or when a new product was launched in the same category? Discovery & evaluation is where Ikinaki comes to play."

Ikinaki is a trendy new app to discover products through experiences of various experts and shoppers in the community. It is available on both iOS and Android. You can check it out here: www.ikinaki.com. Download app here: www.ikinaki.com/app-download 
The Team of Ikinaki
Ikinaki Founder, Malvika Khajuria, is an alumnus of MICA, Ahmedabad, where she majored in Branding & Communication Marketing. Post that she was an Analyst with Gartner for two years, before starting up. She comes with an analytical approach to problem solving, and an obsession for perfecting user experience.  
Recently, Malvika has been joined by Priyanka Tariyal as an Investing Partner to drive platform growth. Priyanka is an alumnus of Illinois Institute of Technology, Chicago, where she did her M.Sc. and comes with 7 years of work experience heading pre-sales at Motorola & Nice Systems.

The team also comprises of a dynamic set of experienced app developers from IIT Delhi & DCE , along with graphic designers, and marketing interns. 

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