Why Cheat India : A Hit Before Release!
Posted on 17 Jan, 2019
High content, tight cost, strong pre-sales ensure early profitability
Filmmaking in Bollywood seems to balanced on a highly uneven keel at this point. The audience has scant regard for a star’s past reputation and the fate of a film is determined solely by its content. But high content is pointless if produced at abnormal budgets and this is where the forthcoming Cheat India scores a six.
The film is busy minting money even before its worldwide release and is perhaps the only one this month to have its math nailed on. Made at a nominal landed cost of 20crores (including prints and advertising), Cheat India is already in profit thanks to the pre-sale of all its non-theatrical rights. Therefore, the domestic box office collections from January 18th will only add to the existing profits.
From a creative standpoint, the film is keenly awaited by parents and youngsters alike for its novel and bold theme of education crimes.
Said the producers, “Cheat India is a solid mix of strong content and sound economics. Moreover, it is releasing on a solo weekend. The film has topical relevance and every child and parent will be able to relate to it. We are confident that it will grow through strong word-of-mouth.”
[Why Cheat India has been produced by Bhushan Kumar’s T-Series, Tanuj Garg and Atul Kasbekar’s Ellipsis Entertainment and Parveen Hashmi’s Emraan Hashmi Films.]
FOLLOW US
RECENT POSTS
-
Madgaon Express Review : Kunal Kemmu Brings Humor with A Heart
-
Veteran Ghazal & Playback Singer Padma Shri Pankaj Udhas Passes Away After Prolonged Illness
-
Diipa Khosla Exudes Sheer Elegance in Red at Cartier‘s Grand Exhibition in Abu Dhabi
-
Demon Slayer: Kimetsu no Yaiba -To the Hashira Training Review: Cinematic Feast Unleashed
-
Watch: On Vijay Sethupathi’s Birthday Merry Christmas Makers Surprise Fans with ‘Twist Trailer’
-
Merry Christmas Review: Katrina Kaif and Vijay Sethupathi Charm Their Way Into Your Hearts