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Dinesh Vijan’s Maddock Films Dominating Theatres and OTT Platforms with The Success of Stree 2 & Sector 36

Posted on 27 Sep, 2024

Post by Elfa World - Team

Dinesh Vijan’s Maddock Films Dominating Theatres and OTT Platforms with The Success of Stree 2 & Sector 36
In a time when the film industry is undergoing rapid transformation, Dinesh Vijan's Maddock Films has emerged as a key player, excelling in both theatrical releases and OTT platforms. Their latest successes with ‘Stree 2’ and ‘Sector 36’ highlight their ability to craft stories that resonate deeply with global audiences, bridging the gap between commercial and content-driven cinema.

Maddock Films marked a significant milestone with the release of Stree 2, which broke records by becoming the first Hindi film to enter the 600 crore club. Directed by Amar Kaushik and produced by Vijan, the film, released on August 15, has redefined success at the box office.

Featuring an impressive ensemble cast, including Rajkummar Rao, Shraddha Kapoor, Abhishek Banerjee, Pankaj Tripathi, and Aparshakti Khurana, Stree 2 has raised the bar for sequels in Indian cinema. Their performances breathe life into the story, proving that thoughtful storytelling paired with strong performances can surpass audience expectations and dominate the box office.

While Stree 2 reigns in theatres, Maddock Films is also making waves on OTT platforms with Sector 36, which has quickly become the most-watched crime thriller on streaming platforms. In just two weeks after its Netflix debut, the film climbed to #2 on the Global Top 10 Films (Non-English) list. Initially trending in 12 countries, the film has now gained traction in 21, with viewership spreading across regions like Australia, Argentina, Canada, Poland, Mauritius, the Maldives, Thailand, and the UAE.

Starring Vikrant Massey and Deepak Dobriyal, Sector 36 features standout performances, particularly from Massey, whose portrayal of the serial killer Prem Singh balances eerie normalcy with unsettling menace, keeping viewers hooked till the very end.

Maddock Films' success across both theatrical and OTT platforms speaks to their deep understanding of audience preferences and a relentless focus on quality content. By delivering emotionally engaging yet entertaining films, they’ve secured their place as industry leaders.

With Stree 2 and Sector 36 continuing to set benchmarks, Maddock Films is not just keeping pace with the evolving film landscape but actively shaping its future.

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