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T-Series Joins Hands with Prarthana – The Sound of Sanatana to Celebrate Devotional Music and Cultivate New Talent

Posted on 05 May, 2025

Post by Elfa World - Team

T-Series Joins Hands with Prarthana – The Sound of Sanatana to Celebrate Devotional Music and Cultivate New Talent
T-Series, India’s leading entertainment powerhouse and the world’s largest music label, led by Bhushan Kumar, has announced a spiritually significant partnership with Prarthana – The Sound of Sanatana. This new devotional music label is the brainchild of acclaimed lyricist-writer Manoj Muntashir Shukla and producer Neelam Muntashir Shukla.

Rooted in reverence for Sanatana Dharma, the collaboration aims to revive India’s rich spiritual legacy through the power of music. With a shared commitment to devotional expression, T-Series and Prarthana are set to honor the enduring impact of Shri Gulshan Kumar, whose contributions to bhakti sangeet are considered foundational.

The initiative goes beyond tradition—it’s also a forward-looking platform designed to discover and support emerging voices in devotional music. Prarthana – The Sound of Sanatana will focus on promoting passionate new artists and composers who seek to preserve and evolve India’s sacred musical heritage.

Bhushan Kumar, Chairman and Managing Director of T-Series, stated,
"Through this partnership, we honor my father Shri Gulshan Kumar ji’s vision of devotional music as a form of service. We are excited to create a space where both tradition and fresh talent can coexist in harmony."

Echoing the same spirit, Manoj Muntashir Shukla and Neelam Muntashir Shukla shared,
"Prarthana-The Sound Of Sanatana is not only about reviving the spiritual soul of our music but also about nurturing the next generation of artists devoted to Sanatana Dharma. It’s a movement, not just a label."

With this collaboration, T-Series and Prarthana reaffirm their dedication to producing soul-enriching devotional content while nurturing a new wave of spiritually inspired musicians.

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