Prasar Bharati's OTT 'WAVES' Strikes a Deal with Mukesh Ambani's Jio Stores- Here Are The Details

Posted on 14 Jan, 2025

Post by Elfa World - Team

Prasar Bharati's OTT 'WAVES' Strikes a Deal with Mukesh Ambani's Jio Stores- Here Are The Details
In a major step to expand its digital presence, Prasar Bharati, India’s Public Service Broadcaster, has announced that its OTT platform, WAVES, is now listed on Jio Stores. This move makes it easier for audiences to access WAVES, a platform that features high-quality, diverse, and informative content, through Jio devices nationwide. 

WAVES, which hosts an extensive collection of content from Doordarshan (DD) and All India Radio (AIR), has already garnered over one million downloads since its launch. The platform is known for offering a wide range of programming, from original fiction and non-fiction content to legacy shows, live events, documentaries, and more. With this partnership, WAVES aims to leverage Jio’s extensive reach and connectivity to make public service content more accessible to audiences across India. 

Mr. Gaurav Dwivedi, CEO of Prasar Bharati, shared his excitement about the collaboration:
“We are thrilled to take WAVES to the next level by making it available to Jio users. The platform has already received a fantastic response, and with Jio’s vast subscriber base, we are excited to introduce our diverse and compelling content, which includes Nostalgia, Live Channels, Magazines, Photo Albums, and more, to even more homes.” 

The platform’s growing popularity highlights a rising demand for quality, authentic Indian programming. WAVES offers a unique mix of entertainment, including fresh originals, classic TV shows, live streams, gaming, and e-commerce, catering to a wide audience of all ages and interests. 

A Jio spokesperson added: “We are excited to partner with Prasar Bharati to offer WAVES to our users. This partnership offers a wider content offering to audiences at large and ensures that they are able to choose from the best.” 

The inclusion of WAVES on Jio Stores is not just a strategic move to expand the platform's reach; it also reinforces Prasar Bharati’s commitment to preserving and promoting India’s cultural heritage through digital platforms. This collaboration promises to introduce WAVES to millions of new households, further amplifying its impact as a premier destination for Indian content.

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