Yash Raj Films Joins Hands with Posham Pa Pictures for a 2025 Theatrical Films Collaboration
Posted on 10 Dec, 2024
Yash Raj Films (YRF), India’s leading media powerhouse, has announced a groundbreaking partnership with Posham Pa Pictures, a production house known for its innovative storytelling. This creative alliance will mark the beginning of jointly produced theatrical films starting in 2025.
Posham Pa Pictures has gained acclaim for projects such as Kaala Paani, Mamla Legal Hai, Home Shanti, and Jaadugar, carving a niche as a production house with a distinct creative identity. The team behind Posham Pa Pictures—Sameer Saxena, Amit Golani, Biswapati Sarkar, and Saurabh Khanna—expressed their enthusiasm for this new venture with YRF.
Akshaye Widhani, CEO of Yash Raj Films, shared his excitement about the collaboration, “It is truly the coming together of similar creative minds that are constantly striving for excellence by pushing the content envelope. Posham Pa Pictures have shown that they know the pulse of the audience by giving us unique & incredibly fresh stories that have won them unanimous acclaim. Our partnership will now aim to create ground-breaking theatrical experiences for today’s audiences who are seeking out new and novel storytelling to engage, endorse & celebrate.”
This collaboration aligns with YRF's vision to redefine its creative and business approach under the leadership of Akshaye Widhani. The studio is strategically expanding its model to adapt to evolving audience preferences and market demands.
Commenting on the partnership, Sameer Saxena of Posham Pa Pictures, said “The coming together of YRF & Posham Pa Pictures throws open a world of exciting, unchartered creative possibilities. We are thrilled at the opportunity to jointly create theatrical experiences like never before with YRF and entertain the audience with unique, fresh stories.”
With this partnership, YRF and Posham Pa Pictures aim to create unforgettable cinematic experiences that resonate with audiences seeking fresh and innovative storytelling.
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